Purpose, Mission & Principles

Purpose, Guiding Principles and Mission

In 2006, the founders and executive team of Strad worked together to craft our Mission and Guiding Principles. Over the years, these principles have remained unchanged, and are at the heart of our vision — and the success that flows from it. In 2014, Strad’s leadership team collaborated to define the company’s Core Purpose. 

Strad believes these statements to be a true reflection of who Strad is and the foundation for future success. 

Our Core Purpose

Going beyond.

Our Guiding Principles

  • We exist to provide superior solutions to our customers.
  • We retain customers by continually exceeding their expectations.
  • We believe that a safe work environment is an essential part of success.
  • We embrace the highest standard of fairness and integrity in everything we do.
  • We are a team committed to trust, transparency and cooperation.
  • We believe that every employee adds unique value to our company.
  • We embrace the families of our employees as an important part of our company.
  • We are smart enough to keep things simple.
  • We believe that success is the result of consistently doing little things well.
  • We believe that great ideas become a reality through good planning and hard work.

Our Mission

We are a leading energy services company that provides superior solutions for our customers, operating in a culture of excellence, while sustaining a socially responsible, positive and safe working environment.