Mission & Guiding Principles

In 2006, the full Strad leadership team collaborated to craft our Mission and Guiding Principles. Rather than simply a set of aspirations, we believe that these statements reflected who Strad already was, and the foundation upon which continued future success would depend. Despite the rapid growth and evolution of our organization, these principles remain unchanged, and are at the heart of our success and vision.

Our Core Purpose

Going beyond for our customers and families.


Our Mission

We are a leading energy services company that provides superior solutions for our customers, operating in a culture of excellence, while sustaining a socially responsible, positive and safe working environment.

Our Guiding Principles

  • We exist to provide superior solutions to our customers.
  • We retain customers by continually exceeding their expectations.
  • We believe that a safe work environment is an essential part of success.
  • We embrace the highest standard of fairness and integrity in everything we do.
  • We are a team committed to trust, transparency and cooperation.
  • We believe that every employee adds unique value to our company.
  • We embrace the families of our employees as an important part of our company.
  • We are smart enough to keep things simple.
  • We believe that success is the result of consistently doing little things well.
  • We believe that great ideas become a reality through good planning and hard work.